02/26/08
StreetWise Concepts + Culture Names Blanc & Otus as Public Relations Agency of Record
Blanc & Otus, the public relations consultancy for start-up, high-growth and leading technology companies, today announced it has been named public relations agency of record by fast-growing and award winning social-marketing agency, StreetWise Concepts + Culture. Blanc & Otus will focus on continuing to help build StreetWise’s leadership position in providing marketers with strategic and innovative youth marketing solutions.
With the explosive growth of social networks, industry-leading companies have turned to StreetWise for its experience, non-traditional thinking and methodology in building authentic relationships between brands and youth culture. The company leverages its community of over 200,000 members to help brands navigate the social media space and gain credible insight from a loyal youth culture keen to voice its opinions. StreetWise also has expertise in building and managing online communities and developing integrated online and offline social marketing campaigns.
StreetWise works with a number of Fortune 500 brands, including Warner Bros. Entertainment, Coke, Nokia, Activision and FUEL TV (Division of News Corp). Keeping in line with its music heritage, StreetWise also manages the marketing efforts of Grammy Award winning artists such as System Of A Down and Deftones.
The company was recently awarded Outstanding Achievement in Website Development by the Interactive Media Awards™ and has received the 2007 Leader Award for Emerging Media by the Summit International Awards™. The StreetWise team was honored by both award councils for its work on the Charlie Oscar Delta community Website, which was built as the online destination for Activision’s latest installment of the Call of Duty franchise – Call of Duty 4: Modern Warfare. The company was also honored Best in Class by the Interactive Media Awards for its creative, interactive I-Am-Immune.com community, developed to build buzz around the film “I Am Legend.”
“The Blanc & Otus team quickly assessed our market and provided us with an aggressive PR plan that is already yielding quantifiable results,” said Ryan Okum, President, StreetWise Concepts + Culture. “We’re confident that B&O is the optimum public relations partner to assist us in communicating our success in helping leading brands find a place within the online social environment where they can engage with the leading edge of youth culture.”
“Blanc & Otus brings 23 years of public relations experience and the creative thinking and expertise to establish our clients as market and thought leaders,” said Anna Leonard, Blanc & Otus’ San Francisco general manager. “With its track record of helping leading brands engage with their customers, StreetWise is in a prime position to remain a market leader in aiding youth-relevant brands connect in a two-way conversation with the most important part of their business, their customers.”
About Blanc & Otus
Blanc & Otus works with technology companies to achieve their business objectives by helping change buying behavior and reshape opinion in fiercely competitive markets. Our services are designed for corporate decision makers who insist their company stand apart from the competition, need to build or transform their brand or establish their company and executives as market leaders. We combine our passion for innovation, strategic thinking, and market insight to make it possible for our clients to clearly define and communicate who they are, what they do and why they are better. Blanc & Otus has a 23-year track record of generating superior, on-strategy results for its clients. Blanc & Otus has offices in San Francisco, Boston, Austin, and London. For more information, call 415.856.5100, e-mail info@blancandotus.com or visit the website at www.blancandotus.com
About StreetWise Concepts & Culture
StreetWise Concepts & Culture is a leading social-marketing agency specializing in the youth market. With more than a decade of experience, StreetWise bridges the gap between brands and youth culture. The company provides an authentic community where youth-relevant brands engage in a two-way dialogue with consumers and receive real, credible insight from a loyal, brand-building community keen to voice its opinions. The creative minds at StreetWise also deliver a number of custom interactive marketing services, which include Website design, building and management of online communities with user-generated content, widgets, word-of-mouth programs and in-depth client reporting. StreetWise, based in Los Angeles, is a private company founded in 1997 by David Benveniste (Beno). For more information go to www.StreetWise.biz
PR Contact:
January Machold
Blanc & Otus PR on behalf of StreetWise
415-856-5113
jmachold@blancandotus.com
