02/27/08 StreetWise Concepts + Culture Wins Best in Class from Interactive Media Awards
Company Recognized for Work on “I Am Legend” Official Online Community StreetWise Concepts + Culture, a social-marketing agency specializing in the youth market, has been awarded Best in Class by the Interactive Media Awards™ (IMA) for its work on the “I Am Legend” online community,
www.i-am-immune.com. The Best in Class award is the highest honor bestowed by the Interactive Media Awards and represents the best in planning, execution and overall professionalism. The site was honored specifically for excellence in the Movie/Film category.
The creative minds at StreetWise created the “I Am Legend” official online community, I-Am-Immune, as part of an extensive marketing campaign targeting influential movie-goers. The interactive site included online and street challenges, immunity rankings, daily news, message boards and community features. The overall goal was to create an interactive and engaging experience that encouraged community member involvement. StreetWise worked with Warner Bros. to draw members to the site through innovative radio, TV, print and viral campaigns. Members received exclusive film teasers, insider information, limited edition swag, and the opportunity to win valuable prizes.
“Working with Warner Bros. on this project has been a truly rewarding experience from both a creative and business perspective,” said Ryan Okum, President, StreeWise Concepts + Culture. “The Interactive Media Awards are a highly sought-after prize, and this nod from the IMA is a testament to our ability to generate world-class work for a world-class client.”
The judging consisted of various criteria, including design, usability, innovation in technical features, standards compliance and content. In order to win this award level, the site had to meet strict guidelines in each area.
About Interactive Media AwardsCreated by the Interactive Media Council, the Interactive Media Awards™ (IMA) recognizes the highest standards of excellence in Website design and development and honor individuals and organizations for their outstanding achievement. Judging consists of various criteria, including; design, usability, innovation in technical features, standards compliance and content. In order to win this award level, the Website had to meet strict guidelines in each area — an achievement only a small fraction of sites in the IMA competition earn each quarter.
About StreetWise Concepts + Culture StreetWise Concepts + Culture is a leading social-marketing agency specializing in the youth market. With more than a decade of experience, StreetWise bridges the gap between brands and youth culture. The company provides an authentic community where youth-relevant brands engage in a two-way dialogue with consumers and receive real, credible insight from a loyal, brand-building community keen to voice its opinions. The creative minds at StreetWise also deliver a number of custom interactive marketing services, which include Website design, building and management of online communities with user-generated content, widgets, word-of-mouth programs and in-depth client reporting. StreetWise, based in Los Angeles, is a private company founded in 1997 by David Benveniste (Beno). For more information please visit
www.StreetWise.biz.
PR Contact:January Machold
Blanc + Otus PR on behalf of StreetWise
415-856-5127
StreetWisePR@blancandotus.com
