By Joel Russell    01/14/08  

Warfare Wins Online

StreetWise Concepts & Culture, an L.A.-based online agency specializing in the youth market, has won the Outstanding Achievement in Website Development Award from the Interactive Media Council. The winning work appears on the Charlie Oscar Delta community site, built to promote the Activision game Call of Duty 4: Modern Warfare.

StreetWise built Charlie Oscar Delta with a range of channels for customer participation, including user-generated content and a member reward system with prizes. Registered members of the site were connected to the Activision team and provided feedback during game development. Members also had access to perk videos, behind-the-scenes vignettes and trailers.