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Our Work :: Case Studies :: StreetWise Concepts + Culture

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Activision // Call of Duty 4: Modern Warfare


Call of Duty 4: Modern Warfare Call of Duty 4: Modern Warfare
Nokia Unwired eZine Nokia Unwired eZine
System Of A Down System Of A Down
iMix America Contest iMix America Contest
Guitar Hero®: Aerosmith® Guitar Hero®: Aerosmith®
FUEL TV Crew FUEL TV Crew
Kung Fu Panda The Game Kung Fu Panda The Game
Goal
Create buzz, raise awareness online and drive sales for COD4.

Solution
CharlieOscarDelta.com: The online destination for gamers to earn exclusive content and access to the COD4 private beta, provide product feedback, as well as participate in marketing campaigns while earning rewards.

Results
  • 12.5MM+ visits
  • 106MM+ page views
  • 750,000+ registered members

Services
Creative
Interactive Marketing
Social Media Marketing
Word of Mouth Marketing
2008 Webby Awards
Official Honoree
2008 MI6 Awards
Silver - Most Effective Attention Getters
2008 MI6 Awards
Gold - Most Clickable Website for a Product
2007 Summit International Awards
Leader in Emerging Media
2007 Interactive Media Awards
Outstanding Achievement - Marketing

Call of Duty 4: Modern Warfare
 
StreetWise, an award-winning digital marketing agency,
helps brands find a place within the online social environment where
they can connect and engage with youth culture.




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